Freeze frame on our nation’s economy. If no new houses were built, there are enough unsold houses to satisfy the needs of the majority of buyers for about nine months. In other words, if no new homes were built it would still take nine months to sell all the houses that are available for sale today.
According to Ziprealty.com one of the nation’s websites that track such figures, the month of January marked the first month in the past 18 months when the number of homes listed on the nation’s MLS totaled more than the month before. In fact January saw a 2.9% increase in available homes in the 27 major U.S. housing markets used to measure these trends.
And to top it off, they’re still building houses in my neighborhood. In fact workers just studded in walls and rafters this week on a new home being built on the lot adjacent to mine. Nation wide, 2010 new housing starts are projected to be down about half of their recent high of 1100 per month in late 2007. This means that not only are there more available homes than there are buyers for several months to come, new home builders are starting over 500 more new homes to add to the already glutted inventory.
Gloom, despair and agony on everyone… Right? Nope! I met someone this week with a track record to back up her claims to sell your home in half the time other Realtors take. How does she do it? Well I asked her to share some of her secrets and she didn’t even flinch. Like she didn’t care if other realtors (and even those folks who want to sell their homes without a realtor) knew how she did it.
“I sell my customer’s homes faster than other Realtors because of a few tricks of the trade, but really it boils down to the fact that I work harder than most other Realtors” Melodee said. By the way, her name is Melodee Dailey with Coldwell Banker Twin Rivers Real Estate, Inc. (melodee.dailey@coldwellbanker.com) So here is how she does it.
Trust. The seller has to know that they can trust that their Realtor will do what they say they will and actually do more than they say the will in order to sell their house. Melodee told me that in a typical week she attends at least 4 events that allow her to network with other business people and potential buyers. This week she’s crammed 7 such meetings into her schedule because next week she’s going on vacation. “My customers know how busy I am doing everything possible to sell their home in the quickest possible time. That’s why when I make recommendations of a few things they need to do to make their house stand out in the crowd, they’re receptive and in most cases do what I suggest” Dailey said.
Staging. Most sellers live in their home and have become accustomed to the way it “feels”. But a good realtor sees the potential in every home they list and know how to make that home look and “feel” the best it possibly can. “That’s why I have a full-time home stager working for me” said Dailey. “I can see the potential and I can sell that potential to prospective buyers; that’s my specialty. But my stager knows how to stage a home better than I do. We each use our strengths to do what the seller expects us to do…sell their house.”
Pictures. It’s the difference between the snapshots I would take at a family picnic and the portrait the professional took of my daughter at her wedding. The pictures used to present a home to potential buyers make a huge difference in whether or not the buyers actually decide to put that home on their list to see. “Again, I know how to spot a home’s potential and I know how to get that home in front of potential buyer’s eyes, but I’m not a professional photographer, that’s why I also have a full-time professional photographer who knows how to capture a buyer’s attention so they will put that home on their ‘must see’ list of homes” Dailey emphasized.
Internet. National statistics reveal that 86% of home buyers decide which homes to consider after first previewing them on the Internet. Dailey continued, “Home buyers use a variety of websites to preview potential homes, so it is imperative that a listing Realtor build a large base of websites on which to market each of their listings. And then they have to use these sights to aggressively sell their clients house”
Thursday, February 4, 2010
Wednesday, January 27, 2010
7 Ways to Lose a Buyer
Way back in the olden days…way back in 2007, homes all across the metro area were selling in a matter of days. And sometimes a home had multiple buyers driving the purchase price higher than what the sellers were asking.
Today this seldom happens because there are so many homes available for purchase buyers can find just about anything they want at a price they are willing to pay. The market changed when the housing bubble burst. Almost immediately, foreclosures diluted home values in neighborhoods throughout the city. And buyers waited; like vultures waiting for the wounded animal to die, they waited to purchase watching to see just how low home prices would go. And some are still waiting.
Many of the realtors I talk with tell horror stories of buyers looking at thirty and forty properties and still not making a serious offer. When they ask what their customers are looking for, they get the response, “we’re waiting for the price to drop”. And for the sellers whose homes remain unsold on the market month after month, keeping the house in “showroom condition” becomes impossible.
So what’s a seller to do? My network of realtors offers the following 8 ways sellers can lose a buyer. I offer these to you in hopes that you will not repeat the same mistakes that have cost many a seller a closed contract.
Unappealing Curbside View. Think of this as your home’s handshake. The way your home looks when potential buyers drive up makes an impression that sticks with the buyers. Trimming all trees and bushes as well as edging the yard and putting fresh mulch in the beds is a must. Power washing the exterior to remove wasp and mud dauber nests is an absolute must.
Clutter with chaos. Most people looking to buy a home have outgrown the one they are in. This usually means their home is cluttered and chaotic. That’s why closets should be only half filled and nothing should be on the floor. The rest of the house should be dressed according to the rule of three. Kitchen – no more than three appliances on the counter top. Bookshelves – one third books, another third pictures and vases, and the final third empty.
Dated fixtures. Most sellers take their refrigerators and washer and dryers but leave the oven and range. These fixtures aren’t cheap, but if they are too outdated, they can be a definite cause your buyer’s eyes to roll. Those old ceiling fans may still work, but are they older than your average buyer? If so, it would be a good idea to replace them.
Wallpaper. Grandma may have had it, and you may have grown up with it in your room. Okay, you may even like it yourself. But it’s a definite fashion faux pas for today’s buyers.
Acoustic ceiling. It really doesn’t matter if the ceiling is that old acoustic ceiling tile or the blown on glitter globs of popcorn, it puts off buyers. There are other homes as nice as yours and priced like yours but look better than yours because they took the time to remove the old acoustic ceiling.
Honest dishonesty. How many times have you read something like this? “Nestled in a quiet corner of the neighborhood, the rustic romance of this home makes it a stand out from other area homes for sale. Seller offers liberal allowance for buyer’s choice updates.” What all this means is that this home sits in a cul-de-sac sandwiched between two other homes leaving a very small pie shaped front yard. It’s in a quiet part of the neighborhood because the houses on either side of it have been foreclosed and vacant for nine months. It’s described as rustic, which really should have been rusting. Honest dishonesty only puts off serious buyers. Just be truthful.
Busy body seller. Walk in to just about any large furniture store in the city and within seconds you’ll be met by a sales person who won’t leave you alone. Tell them you’re just looking and they’ll ask thirty questions about size, shape and color. When people come to look at your home, don’t be one of those sales people. In fact, it’s best to leave the house.
Today this seldom happens because there are so many homes available for purchase buyers can find just about anything they want at a price they are willing to pay. The market changed when the housing bubble burst. Almost immediately, foreclosures diluted home values in neighborhoods throughout the city. And buyers waited; like vultures waiting for the wounded animal to die, they waited to purchase watching to see just how low home prices would go. And some are still waiting.
Many of the realtors I talk with tell horror stories of buyers looking at thirty and forty properties and still not making a serious offer. When they ask what their customers are looking for, they get the response, “we’re waiting for the price to drop”. And for the sellers whose homes remain unsold on the market month after month, keeping the house in “showroom condition” becomes impossible.
So what’s a seller to do? My network of realtors offers the following 8 ways sellers can lose a buyer. I offer these to you in hopes that you will not repeat the same mistakes that have cost many a seller a closed contract.
Unappealing Curbside View. Think of this as your home’s handshake. The way your home looks when potential buyers drive up makes an impression that sticks with the buyers. Trimming all trees and bushes as well as edging the yard and putting fresh mulch in the beds is a must. Power washing the exterior to remove wasp and mud dauber nests is an absolute must.
Clutter with chaos. Most people looking to buy a home have outgrown the one they are in. This usually means their home is cluttered and chaotic. That’s why closets should be only half filled and nothing should be on the floor. The rest of the house should be dressed according to the rule of three. Kitchen – no more than three appliances on the counter top. Bookshelves – one third books, another third pictures and vases, and the final third empty.
Dated fixtures. Most sellers take their refrigerators and washer and dryers but leave the oven and range. These fixtures aren’t cheap, but if they are too outdated, they can be a definite cause your buyer’s eyes to roll. Those old ceiling fans may still work, but are they older than your average buyer? If so, it would be a good idea to replace them.
Wallpaper. Grandma may have had it, and you may have grown up with it in your room. Okay, you may even like it yourself. But it’s a definite fashion faux pas for today’s buyers.
Acoustic ceiling. It really doesn’t matter if the ceiling is that old acoustic ceiling tile or the blown on glitter globs of popcorn, it puts off buyers. There are other homes as nice as yours and priced like yours but look better than yours because they took the time to remove the old acoustic ceiling.
Honest dishonesty. How many times have you read something like this? “Nestled in a quiet corner of the neighborhood, the rustic romance of this home makes it a stand out from other area homes for sale. Seller offers liberal allowance for buyer’s choice updates.” What all this means is that this home sits in a cul-de-sac sandwiched between two other homes leaving a very small pie shaped front yard. It’s in a quiet part of the neighborhood because the houses on either side of it have been foreclosed and vacant for nine months. It’s described as rustic, which really should have been rusting. Honest dishonesty only puts off serious buyers. Just be truthful.
Busy body seller. Walk in to just about any large furniture store in the city and within seconds you’ll be met by a sales person who won’t leave you alone. Tell them you’re just looking and they’ll ask thirty questions about size, shape and color. When people come to look at your home, don’t be one of those sales people. In fact, it’s best to leave the house.
Friday, January 22, 2010
Mortgage Expectations for 2010
The questions on most home owners minds are; “When will we see an end to the current housing crisis?” “How much longer will lenders remain skeptical?” “What are interest rates going to do?” “Is the housing market going to show signs of loosing up this year?” “Even with the Federal tax credit, is it time to buy a new home?”
We’ve been in our current housing slump for about three years now; at least we’ve been hearing about it in the news for at least that long. Recently there have been small but not insignificant signs that the real estate market is stabilizing. The number of home sales is up, housing inventories are showing signs of decline and prices of homes are beginning to plateau.
Stiffer Standards. There’s no doubting that lenders have tightened their qualification standards over the past two years. And for good reason. Their “too loose” lending standards in part fueled the inflated housing bubble. Then as the bubble popped and banks began realizing huge losses they began tightening lending standards on all borrowers. Now with unemployment at historic highs along with mortgage delinquencies, don’t expect lender’s to relax their guidelines, at least until after 2010.
FICO Scores. That’s your credit score. Up until two years ago all that was needed to get a great interest rate was a FICO score of 640 or better. Now that number has jumped to 720 and higher. I still regularly talk with people who want a “stated income mortgage”. Ain’t no such animal any more. Even with credit scores in the 800’s, you’ll still have to verify every dollar of your income and assets in order to qualify for a home loan. Everyone should monitor their credit regularly to check for errors. The Fair and Accurate Credit Transactions Act entitles consumers to one free credit report from each of the three major credit report bureaus each year. These bureaus are known as, Transunion, Experian and Equifax, and the reports are available at: www.annualcreditreport.com.
Higher Down Payment. Part of the reason we are in our current housing troubles is because lenders allowed borrowers to purchase homes with no down payment. With no “skin in the game” it was much easier for many home owners to walk away from their home mortgage obligations when finances got tight. On this subject also, I still regularly field questions on how people can get into a home with no money down. Minimum down payments are 3.5% with loans backed by the Federal Housing Administration (FHA). And conforming lenders are requiring down payments of up to 20%. If lenders become convinced that home prices are back on a permanent rise, they could lower down payment standards, but I wouldn’t look for this to happen anytime in 2010.
Changes in FHA. Because conventional loan standards have tightened so rapidly, borrowers by the thousands have flocked to FHA loans. Approximately 29% of our nation’s home loans are FHA loans. That’s up from about 3% (that’s right, three-percent) in 2006. And now, even the FHA is beginning to tighten their requirements. Over the past year minimum down payments have increased to 3.5% and the required up front mortgage insurance has increased from 1.5% of the loan amount to 1.75%. A recent announcement states that this percentage will soon increase to 2.25%.
Rising Rates. Just about all leading advisors to the housing industry believe that mortgage interest rates will without doubt trend upward this year. Last year the Federal Reserve announced plans to purchase assist Fannie Mae and Freddie Mac by purchasing some of their debt and mortgage-backed securities. After these actions, home mortgage interest rates fell to historic lows. Keep in mind that this plan by the Fed is scheduled to expire at the end of the first quarter of this year and unless private demand for mortgage-backed securities strengthens, rates will rise. The present expiration date on the Fed’s current action is an extension and should the market require continued Fed involvement to keep rates low and spur on further recovery, another extension could be forthcoming. No promises…just a thought.
We’ve been in our current housing slump for about three years now; at least we’ve been hearing about it in the news for at least that long. Recently there have been small but not insignificant signs that the real estate market is stabilizing. The number of home sales is up, housing inventories are showing signs of decline and prices of homes are beginning to plateau.
Stiffer Standards. There’s no doubting that lenders have tightened their qualification standards over the past two years. And for good reason. Their “too loose” lending standards in part fueled the inflated housing bubble. Then as the bubble popped and banks began realizing huge losses they began tightening lending standards on all borrowers. Now with unemployment at historic highs along with mortgage delinquencies, don’t expect lender’s to relax their guidelines, at least until after 2010.
FICO Scores. That’s your credit score. Up until two years ago all that was needed to get a great interest rate was a FICO score of 640 or better. Now that number has jumped to 720 and higher. I still regularly talk with people who want a “stated income mortgage”. Ain’t no such animal any more. Even with credit scores in the 800’s, you’ll still have to verify every dollar of your income and assets in order to qualify for a home loan. Everyone should monitor their credit regularly to check for errors. The Fair and Accurate Credit Transactions Act entitles consumers to one free credit report from each of the three major credit report bureaus each year. These bureaus are known as, Transunion, Experian and Equifax, and the reports are available at: www.annualcreditreport.com.
Higher Down Payment. Part of the reason we are in our current housing troubles is because lenders allowed borrowers to purchase homes with no down payment. With no “skin in the game” it was much easier for many home owners to walk away from their home mortgage obligations when finances got tight. On this subject also, I still regularly field questions on how people can get into a home with no money down. Minimum down payments are 3.5% with loans backed by the Federal Housing Administration (FHA). And conforming lenders are requiring down payments of up to 20%. If lenders become convinced that home prices are back on a permanent rise, they could lower down payment standards, but I wouldn’t look for this to happen anytime in 2010.
Changes in FHA. Because conventional loan standards have tightened so rapidly, borrowers by the thousands have flocked to FHA loans. Approximately 29% of our nation’s home loans are FHA loans. That’s up from about 3% (that’s right, three-percent) in 2006. And now, even the FHA is beginning to tighten their requirements. Over the past year minimum down payments have increased to 3.5% and the required up front mortgage insurance has increased from 1.5% of the loan amount to 1.75%. A recent announcement states that this percentage will soon increase to 2.25%.
Rising Rates. Just about all leading advisors to the housing industry believe that mortgage interest rates will without doubt trend upward this year. Last year the Federal Reserve announced plans to purchase assist Fannie Mae and Freddie Mac by purchasing some of their debt and mortgage-backed securities. After these actions, home mortgage interest rates fell to historic lows. Keep in mind that this plan by the Fed is scheduled to expire at the end of the first quarter of this year and unless private demand for mortgage-backed securities strengthens, rates will rise. The present expiration date on the Fed’s current action is an extension and should the market require continued Fed involvement to keep rates low and spur on further recovery, another extension could be forthcoming. No promises…just a thought.
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